Romanov Vodka

Romanov is a vodka brand manufactured by United Spirits, a subsidiary of the United Breweries Group, and derives its name from the Romanov dynasty that ruled the Russian Empire from 1612 to 1917. Launched as an accessible vodka option in India, Romanov has become one of the most affordable vodkas available in the Indian market, particularly popular in low-cost establishments and among college students. Together with White Mischief, Romanov controls a significant portion of India's domestic vodka market, commanding approximately 70 percent market share. The brand has evolved to include multiple variants, with flavoured vodka sales increasing substantially over recent years while unflavoured vodka sales declined. Romanov received a two-star rating from the International Taste and Quality Institute. The brand's success is built on its value proposition, offering consistent quality at budget-friendly prices, making it accessible to a broad consumer base across India.

Grain-based vodka produced using pure grain alcohol of high quality, drinking water, and selected wheat infusion. Filtration employs charcoal to achieve a clean, neutral spirit. Production follows stringent quality control protocols at each stage to ensure consistency and purity of the final product.