Level Vodka

Level Vodka was launched in 2004 by Absolut as a direct competitor to Grey Goose, positioning itself in the super-premium segment. Produced in Åhus, Sweden, Level employed an innovative dual-distillation approach: continuous distillation to remove congeners and create smoothness, combined with batch distillation to preserve character and complexity. The brand was marketed as "Beyond Smooth" and "perfectly balanced," emphasizing the harmony between refinement and personality. Reviewers praised its smooth sipping character with subtle citrus notes and a clean, warming finish that lingered pleasantly without harshness. The vodka performed well in mixed drinks, particularly with tonic and lime. Despite its premium positioning and positive reception, Level was discontinued in 2004, making it a short-lived but notable entry in Absolut's premium portfolio.

Produced in Åhus, Sweden using winter wheat as the base grain. Employs a proprietary combination of continuous distillation and batch distillation methods. Continuous distillation removes congeners for smoothness; batch distillation preserves character. Charcoal filtration applied. Water sourced from Swedish sources.