High Rock Vodka

High Rock Vodka was co-created by NASCAR legend Dale Earnhardt Jr. and his wife Amy Earnhardt in partnership with Sugarlands Distilling Company. The collaboration emerged from shared values emphasizing excellence, integrity, and the importance of family. The vodka's proof of 88 holds deep significance for the Earnhardt family—Dale Jr. famously drove the No. 88 car during his most celebrated moments, including his Daytona 500 victory, and his grandfather Ralph also piloted the No. 88. Crafted from 100% corn and pristine water sourced from the Great Smoky Mountains, High Rock undergoes seven distillations followed by triple filtration using the Lincoln County Process, a technique made famous by Tennessee whiskeys. This process employs sugar maple charcoal to eliminate impurities, resulting in a vodka celebrated for its exceptional smoothness. The brand emphasizes connection and celebration, positioning High Rock as the perfect spirit for toasting life's significant moments with loved ones.

Seven-times distilled in column stills using 100% corn base and crisp Great Smoky Mountains water. Triple filtered using the Lincoln County Process with sugar maple charcoal to remove impurities. The charcoal filtration method, traditionally used in Tennessee whiskey production, imparts exceptional purity and smoothness to the final spirit.